# Google Ads

## Extension Configuration

This extension does not have any extension configuration to migrate. However, since the [Adobe-built Google Gtag extension](https://docs.acronym.com/analytics/adobe-launch/gtag/migration-guides/google-gtag) is a required extension to make the Adobe-built Google Ads extension work properly, that extension [should be migrated](https://docs.acronym.com/analytics/adobe-launch/gtag/migration-guides/google-gtag) to ensure the Acronym-built Gtag is configured correctly.

## Rule Actions

The Adobe-built extension only has one rule action to migrate: Track Conversion.

### Track Conversion

The track conversion rule action sends conversion data to Google Ads. 

![Settings for the track conversion action](https://300935401-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LZeIQ01HvLIR6WO-wx1%2F-MMpnjhNlmnvg9emjjxL%2F-MMptKu1AOsABW-9fm97%2Fimage.png?alt=media\&token=41f9decb-ed7c-4fc3-a526-66f43090dfe5)

The Track Conversion action is equivalent to the [Send an event action](https://docs.acronym.com/analytics/adobe-launch/gtag/actions/event) the gtag extension provides. There are five fields that should be migrated over:

#### Conversion ID

The conversion ID is the same as the Account ID in the gtag extension (starts with `AW-` or `DC-`). If you haven't already done so for this conversion ID, [create a new account](https://docs.acronym.com/analytics/adobe-launch/configuration#accounts) in the gtag extension.

#### Conversion Label

The conversion label should be migrated to the new Acronym-built gtag action, under the [Conversion Label field](https://docs.acronym.com/analytics/adobe-launch/actions/event#account-specific-settings) for the Ads account.

#### Conversion Value

The conversion value should be migrated to the [Value field ](https://docs.acronym.com/analytics/adobe-launch/actions/event#event-value)for the event action.

#### **Currency Code & Order ID**

Both currency code and order ID will need to be migrated as an [event parameter](https://docs.acronym.com/analytics/adobe-launch/actions/event#custom-data-fields) in the event action. You should use the field names `currency` and `transaction_id`, respectively. 

{% hint style="info" %}
**Note:** If you're only using Google Ads for this rule, then you may need to add the [event name](https://docs.acronym.com/analytics/adobe-launch/actions/event#event-name-action), which wasn't previously required in the Track Conversion action. If you're using Google Analytics as well, then you likely already have an event name to use!
{% endhint %}

####

#### Example

Below is an example of what a successful migration would look like for the Track Conversion action:

![The existing Google Ads settings to send a conversion event.](https://300935401-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LZeIQ01HvLIR6WO-wx1%2F-MRWi4ZB0sXaCS8vdvHy%2F-MRWl0qqMBpV7LIo_9oA%2Fimage.png?alt=media\&token=5278f27e-68d3-4885-ac1f-6039c7f2f40a)

![The migrated conversion event, now using the gtag extension.](https://300935401-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LZeIQ01HvLIR6WO-wx1%2F-MRWdyWjzOr_YYNj5NnN%2F-MRWhU4VxY73C63UHoHM%2Fimage.png?alt=media\&token=43c16819-1bf3-42b0-ab14-5cd583f65c9d)