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  • About Acronym
  • Adobe Tags (Adobe Launch)
    • Google Tag (gtag)
      • Configuration
      • Actions
        • Preload the gtag.js library
        • Set persistent values
        • Send a page view
        • Send an event
      • Release Notes
      • Frequently Asked Questions
        • Consent Management
        • Error Codes
      • Migration Guides
        • Google Ads
        • Google Universal Analytics
        • Google Gtag
      • Developer Documentation
  • Adobe Analytics
    • Activity Map Destination
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  1. Adobe Tags (Adobe Launch)

Google Tag (gtag)

An Acronym built Adobe Tags extension that sends data to Google Analytics, Google Ads, and the Google Marketing Platform via Google Tag, or gtag.js.

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Last updated 11 months ago

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This extension allows you to deploy Google's latest Google Tag, or , library via Adobe Tags (formerly Adobe Launch). Gtag.js is Google's latest code base, which replaces older-style Google Analytics, Google Ads (AdWords), and the Google Marketing Platform (DoubleClick Floodlight) implementations with one unified tagging framework.

Multiple accounts for each product can be configured, if desired. Almost every setting can leverage data elements, making your configuration completely dynamic.

Once you add and configure this extension, you need to within your rules for where you want to fire it! Gtag allows you to preload the library, send a page view, send an event, or set persistent values (typically, you'll want to set any persistent values before sending a page view or event).

Getting Started

To get started, find the "Google Global Site Tag (gtag)" extension within , or within the Adobe Tags extension catalog:

After you've clicked the Install button, you'll need to configure the extension:

From there, you can set up your rules and actions to send data to your Google products:

Questions?

Check out our FAQ below, or contact us at .

Configuration
Actions
launchsupport@acronym.com
Frequently Asked Questions
gtag.js
set up actions
the Adobe Exchange
The gtag extension in the Tag's extension catalog.