> For the complete documentation index, see [llms.txt](https://docs.acronym.com/analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.acronym.com/analytics/adobe-launch/gtag/faq/consent-management.md).

# Consent Management

Google has released several [new features](https://developers.google.com/tag-platform/security/concepts/consent-mode) that allow for more precise consent management. Acronym is working on developing a user interface that will let you make consent management adjustments without needing to code.

## Setting Default Consent States

As of [v2.0.0](https://docs.acronym.com/analytics/adobe-launch/gtag/faq/pages/-LZfZ3eAiUTETF6-RhPW#id-1.1.5) you can [add custom code](/analytics/adobe-launch/gtag/configuration.md#pre-account-initialization-code) that will run prior to your accounts' initializing. A common use case for this is to set the default consent states. Using Google's [developer documentation](https://developers.google.com/tag-platform/security/guides/consent) as a guide, you can add consent configuration, e.g.:

```javascript
gtag('consent', 'default', {
  'ad_storage': 'denied',
  'ad_user_data': 'denied',
  'ad_personalization': 'denied',
  'analytics_storage': 'denied'
});
```

## Updating Consent State

Currently, you must use custom code to update a user's consent state. Acronym is working on developing new rule actions and a user interface that will allow for consent state updates. In the meantime, using Google's [developer documentation](https://developers.google.com/tag-platform/security/guides/consent) as a guide, add a new rule action, select Core > Custom Code, then add your code.

```javascript
gtag('consent', 'update', {
  'ad_storage': 'granted'
});
```

{% hint style="info" %}
**Update gtag function name if applicable**

If you've used a custom function name, be sure to use that instead of `gtag` within the custom code.
{% endhint %}


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