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Acronym is the longest established and largest global independent search marketing agency. Since 1995 we have been recognized by the industry as pioneers in SEO, leading experts in PPC, innovators in search technology, and master practitioners of digital analytics. And now is the time to join us so that we can guide you successfully into a new age of AI and machine learning led search and digital marketing.
Data gives you the power to make better and faster decisions to improve your customer experience, unlock new opportunities for growth, and market more efficiently—if you know how to measure it, interpret it, and act on it effectively.
Digital analytics is a fast-changing discipline facing ever-evolving challenges and opportunities. Technologies constantly improve; consumer expectations rise even faster. Usable big data, machine learning and artificial intelligence are becoming realities. Meanwhile, legitimate concerns around privacy demand that we temper our excitement around what’s possible with reflection about what’s right.
Acronym’s Analytics practice has been helping organizations choose, deploy, utilize, and get value out of web analytics and site optimization technologies for over ten years–transforming your data into insights and insights into opportunities to better connect with customers anywhere and everywhere.
Some of the ways our analytics team can help your business succeed include:
- Analysis & User Support - Ad hoc user support, report automation, training & end-user documentation, and deep dive analysis
- Testing & Personalization - Opportunity identification, process consulting, test design, testing / personalization execution, and test reporting & documentation
- Technical Assistance - Analytics and marketing technologies deployment / QA, audits, vendor selection, and data management consulting
Our team builds your Digital Center of Excellence to provide strategy, governance, education, analytics and technology – to help you architect and scale a search and discovery framework that drives results throughout the customer lifecycle:
- Objectives: We start by learning your business inside and out, your goals, strengths and challenges.
- Audience Insight: Purchases start with search. Analyzing online intent is a way to truly understand consumer behavior and to win customers across digital.
- Custom Strategy: Whether you want to refine your current strategy or start from scratch, we create a data and intent driven plan that will exceed your expectations.
- Analytics: It's a fact: The data will set you free. We'll help you maximize your analytics and data technology to optimize search marketing.
- Training: Get your staff up to speed fast with hands-on guidance and education from our expert team.
- In-house support: If you're looking for on-site digital dynamos, look no further.
Learn more about the Launch extensions built by Acronym below: